Here’s why Secret Invasion’s intro was made using A.I.

Thanks to the numerous TV and film adaptations over the last few decades, comic books now have a tremendous fandom. The superhero genre is basically dominating the entertainment business right now, with MCU and DCEU being good examples. Emilia Clarke from Game of Thrones recently made her debut in Marvel’s Secret Invasion series. However, her series had a pretty controversial start.

Watch the Secret Invasion opening credits

No way in hell Marvel used AI to create the secret invasion intro, this is the worst intro for any TV show ever #SecretInvasion pic.twitter.com/XePW5a4CtB

— Fdm (@theSnyderKnight) June 21, 2023

Why did Secret Invasion use A.I. for the opening theme?

Secret Invasion aired its pilot episode yesterday June 21, 2023, on Disney Plus. However, fans were less than amused to see bland A.I.-created opening credits. The show’s director and executive producer Ali Selim explained to Polygon, “When we reached out to the AI vendors, that was part of it — it just came right out of the shape-shifting, Skrull world identity, you know? Who did this? Who is this?” 

Fans aren’t happy with Secret Invasion’s intro

When the viewers logged into Disney Plus to watch the first episode of Secret Invasion, they weren’t exactly thrilled by the weird-looking display. A lot of them expressed their concerns over social media:

Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met…

— Jeff Simpson (@jeffsimpsonkh) June 21, 2023

the MCU is really using ai with a 150 million dollar budget and Sony is outsourcing to actual talented artists with a budget that’s 50 million less than Secret Invasion

convinced the mcu is a money laundering front https://t.co/ngnZXHJ8KX pic.twitter.com/9FVSPF5O7D

— LeDuckJG🕷️ (@FNinfluencer) June 21, 2023

seeing that marvel used AI to make the intro for secret invasion is SO fucking disappointing. there’s no justifying that shit, this intro for the show is absolutely terrible pic.twitter.com/rpmkVbrsxy

— kaz/ember ☽☾ (@lqvekanej) June 21, 2023

Marvel/Disney have infinite money yet used AI for the Secret Invasion opening credits.

A slap in the face to literally every artist Disney has ever worked with & something that overshadows the hard work everyone did on this show.

Seriously @aliselim?pic.twitter.com/xEsT6MWt1x

— Stephen Ford (@StephenSeanFord) June 21, 2023

No way in hell Marvel used AI to create the secret invasion intro, this is the worst intro for any TV show ever #SecretInvasion pic.twitter.com/XePW5a4CtB

— Fdm (@theSnyderKnight) June 21, 2023

In case anyone was curious, the people responsible for the AI intro to Secret Invasion called their work a "milestone" and "groundbreaking".

Then they deleted their post on IG about it. How groundbreaking is it if you have to disassociate from it. pic.twitter.com/YLPFj0HzXZ

— Reid Southen (@Rahll) June 21, 2023

Marvel used AI for the Secret Invasion intro. That *was* a paying job for many artists. Add this to the heap of industry-wide lost work replaced by plagiarism software, aka generative AI. Absolutely disgusting. pic.twitter.com/L2P8sCYtke

— Kelly McKernan 🏳️‍⚧️ (@Kelly_McKernan) June 21, 2023

Imagine if the Game of Thrones intro was made by AI

The amount of artistic effort that goes into making a good intro is tremendous. It has to be well thought out and share the same depth as the entirety of the series, something which can’t be replicated by an A.I. Game of Thrones has one of the best-beloved opening themes ever, and devoted fans never skip it for a reason. What would have happened if it was created using an A.I.? Well below is a pretty close depiction of that:

Read Next: Ben Mendelsohn praises Emilia Clarke and teases the plot of ‘Secret Invasion’