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The coffee cup in Game of Thrones resulted in $2.3 billion worth of free advertising for Starbucks

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Starbucks got $2.3 billion worth of free advertising from the Game of Thrones appearance

In the age of the internet, the adage “There’s no such thing as bad publicity” is more relevant than ever before. We got to see this happen in real time as Game of Thrones managed to leave a Starbucks cup in the shot in Season 8 episode 4, “The Last of the Starks“. It has now been estimated that this little goof got Starbucks a whopping $2.3 billion in free advertising, and the cup didn’t even actually belong to Starbucks! Read on.

Game of Thrones aired the episode on Sunday, and pretty soon the fans noticed the cup, and the goof went viral. Becoming an instant meme, it was addressed with humour by Starbucks and HBO, both. An executive producer on the show, Bernie Caulfield, even apologized for the goof and joked that Starbucks should give them money. The cup was actually from the show’s craft services. HBO was quick to edit it out, but all the buzz had already been created.

CEO of marketing company Hollywood Branded, Stacy Jones, estimated that the whole buzz got Starbucks a free advertisement jackpot worth $2.3 billion, judging by the 10627 mentions of this incident online, as well as on TV and Radio, according to data by Critical Mention. She said:

“This is a once-in-a-lifetime collision of opportunity for Starbucks. But really, this is just the tip of the iceberg, because what isn’t being monitored or estimated is the word of mouth and social media on top of this.”

Another analytics firm, Talkwalker, also charted 193,000 mentions of the goof within 48 hours of the episode airing. In either case, Starbucks walked out of this looking pretty slick. What do you guys think? Talk to us in the comments, down below!






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Charles Dance to narrate new Netflix docudrama called Rise of Empires: Ottoman

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Charles Dance to narrate new Netflix docudrama called Rise of Empires: Ottoman

Game of Thrones was one of the most successful TV show ever. Such has been the magnitude of its success that actors who were part of the show seasons ago, are still getting some great work. Of course, some of the actors already had a great body of work before joining the show. One of them was Charles Dance who played the iconic role of Tywin Lannister on the show. We now have an update on Dance’s next big assignment. Read on!

As per Deadline, Dance is going to narrate the Netflix docu-drama Rise of Empires: Ottoman. Dance, who recently starred as Lord Mountbatten in the third season of The Crown, will provide the narration in the original English-language-version of the Netflix show.

Charles Dance AKA Tywin Lannister to narrate the Netflix Docu-Drama

Rise of Empires: Ottoman tells the epic 15th-century story of Mehmed II, known as Mehmed the Conqueror, chronicling his astonishing and fabled rise from 13-year-old Child Sultan to toppling Constantinople and becoming the ruler of the Ottoman Empire.

This is going to be another feather in the cap for Dance who has been part of many memorable shows and films in the past. The series is executive produced by Sarah Wetherbee, Kelly McPherson and Emre Sahin of Karga Seven Pictures, and Jada Miranda of STXtv. As per Jada Miranda:

“We’re thrilled to have partnered with Karga Seven and Netflix to bring this cinematic story to life for audiences around the globe.”

Isn’t it great to see Charles Dance associated with an exciting project? Let us know in the comments below!






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Amazon’s Lord of the Rings show casts Game of Thrones Actor Robert Aramayo

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Lord of the Rings show casts Game of Thrones Actor Robert Aramayo

Game of Thrones has now become a gift that will continue to give for its cast members. The latest addition to the growing list of those reaping the reward of the show is an actor Robert Aramayo. Read on to find out what transpired!

Aramayo who played the role of young Ned Stark in the show’s sixth and seventh season has now arguably landed the biggest role of his career. The influence of Ned Stark’s character behind the show’s massive success cannot be understated and now it seems it will also become the reason to take Aramayo’s career to another level.

Aramayo is soon going to play the lead character in the upcoming Amazon’s show Lord of the Rings. As per earlier reports, actor Will Poulter of Black Mirror fame was supposed to play the lead role on the show. However, due to the scheduling issues, he opted out of the role.

Lord of the Rings show casts Game of Thrones Actor Robert Aramayo

There is more to cheer for if you are a Game of Thrones fan! Robert Aramayo is not the only Thrones star you are going to see on the Amazon show. Joseph Mawle who played the character of Benjen Stark will be seen playing the the role of a villain in the show.

Amazon announced the show back in 2017 but the release date is not out yet. It is currently expected to release in 2021.

How about that? Let us know your views on this news! Yay or Nay?!






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George R.R. Martin opens his own bookstore called “Beastly Books”

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Game of Thrones creator author George R. R. Martin is always under attack from his fans for doing everything but finishing up the next book in the series, The Winds of Winter. The latest in the line of things that George does that aren’t about releasing that book, is the fact that he has now opened up his own bookstore. Read on!

As many of you might already know, George is a resident of Santa Fe, New Mexico. He already has a cinema house there, named the Jean Cocteau Cinema, which he started in 2013. GRRM has now opened a new bookstore named Beastly Books, right next to the cinema.

The bookstore is apparently named after Beauty and the Beast, which is known as Jean Cocteau’s most popular film, as well as the name of a TV show GRRM worked on in the 80s. He made the announcement on his Not a Blog. Explaining the motive behind starting this establishment, George wrote:

“We’ve been doing amazing author events at the Jean Cocteau Cinema ever since we reopened the theatre in August, 2013.  Dozens of terrific, award-winning, bestselling writers have appeared at the JCC to speak, read, and sign their books… SF writers, mystery writers, historical novelists, romance writers, thriller writers, mainstream literary writers, YA authors, non-fiction writer and journalists… the list goes on and on.

And all of them have signed stock for us.   The only problem was the Jean Cocteau lobby was far too small for us to display all of these wonderful autographed books.”

George R.R. Martin opens his own bookstore called “Beastly Books”

The store will have a section of signed copies of GRRM’s works, in addition to signed works of numerous other popular authors.

So if you’re ever in Santa Fe, you know what to do. Hit us up in the comments, down below!






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